Posts Tagged ‘Wisdom of Crowds’

vt // 16.10.2008

the whole presentation: wikinomics – Don Tapscott @ talk the future

Let's look back again to the talk the future conference, there so many interesting theories like the wikinomics by Don Tapscott, the exaflood by Bret Swanson or enterprise 2.0 by Andrew McAfee had been discussed, providing us profound insights about the changes happening around us and inspiring us on how to use them for business success. What is the theory of wikinomics by Don Tapscott about? The subtitle of his book with the same name is 'how mass collaboration changes everything'. Don refers to the power of the masses and illustrates it with examples like the open source movement around wikipedia or linux. But he also shows how commercial businesses can take advantage of the genius of the masses. Watch the video and listen to his story of a gold digging company which through opening and sharing its knowledge and Geo-data could not only prevent its bankruptcy but even more realize tremendous assets through finding new gold resources.
The presentation is too long for you? Go to the video-interview, we published a few weeks ago with Don Tapscott, providing a short overview about wikinomics. Don is not the only one observing the changes in our culture taking directions to mass collaboration. Look at the idea of James Surowiecki with his book 'The Wisdom of Crowds: : Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations'. Or Clay Shirky, a successful author and speaker with a colourful background of work experiences, who wrote a book with the title 'Here Comes Everybody: The Power of Organizing Without Organizations'. As he says, it is about "what happens when people are given the tools to do things together, without needing traditional organizational structures." Great example for Shirky's idea is OpenAd.net by Katarina Skoberne. It's an online marketplace for buying and selling advertising, marketing and design ideas with more than 11,000 creatives from over 125 countries. Learn more about the idea of OpenAd and Katarina Skoberne through the video-interview taken at the PICNIC conference. talkthefuture08 The presentation of Don Tapscott was held at the talk the future conference 'the future of work and business', in Krems, Austria on September 5th, 2008.
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vt // 14.10.2008

crowd funded music – sellaband.com – Pim Betist @ PICNIC

While the big labels get afraid of the fundamental changes the Internet and the general technological development causes them, there are some fresh ideas upcoming to revolutionize the music business enabling promising artists to get enough money to release their own album. Pim Betist, co-founder of sellaband.com, explains how anybody can become a micro-investor and fund new talents. Very frankly, Pim provides us with insights about the business model behind, which also entailed some criticisms.
The idea sounds simple, find 5.000 believers who buy one or more shares for $10 each. Once you reached $50.000 you will be the lucky one to get you album produced. The success of sellaband is impressing, 14 artists already reached the required $50.000 and have their albums produced, 12 more artists are funded and are on the way of album production. As sellaband takes an transaction fee for any money purchased and gets the interests of the stored money which is waiting to hit the $50.000 you can get an idea about the profitability of that business model. That also caught the attention of investors and that is maybe why sellabend got its $5 Million funding by Prime Technology Ventures for expanding in the US. So it is no surprise, that there are lots of competitors on the market which also want to have a peace of the cake: forMyBand is a German variation of the same idea, at slicethepie the single investments start at $5. Justaloud.com and talentarena.de have a different approach but also enable independent music and artists to fame, both are based in Germany. A similar concept but for independent films offers indie maverick. Also established bands use their fans to receive a pre-financing. The veteran U.K. progressive rock band Marillion could raise $725.000 by selling deluxe versions and gifts related to their new album like going to the studio with them and participating in the recording. That might also be a very cost-effective sales channel for the musicians because as their audience pays in advance they will save a lot of money for marketing and distribution. picnic conference amsterdam The interview with Pim Betist, co-foounder of sellaband.com, was realized at PICNIC08, where creative minds from all over the world came together to share ideas and thoughts. It took place in Amsterdam, Netherlands from September 24th to 26th 2008.
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