Posts Tagged ‘ViCommerce’

One of the first providers of personalisable video shopping solutions is Munich based ViCommerce. Founded in 2008 by Computer Scientist Philipp Berner, the startup developed a new video shopping technology that combines online video and e-commerce: With ViCommerce, users can purchase products directly from the videos.

„ViCommerce offers online shops an increase in sales based on an emotional shopping experience“ says CEO Philipp. „Media partner websites can link their video material with a direct sales outlet to create a new revenue stream.“ All ViCommerce products are either SaaS-based or offered on a commission model. In order to expand and to extend its customer base, the company will cooperate with Online Shop Partners and Web TV Platforms.

Lebendiges Online-Shopping - das ermöglicht die Video-Shopping Lösung des Münchener Startups ViCommerce. Dabei werden Online-Videos mit E-Commerce kombiniert, so dass der Nutzer die Möglichkeit hat, eine im Video gesehene Ware unmittelbar innerhalb des Videoplayers zu kaufen. Erster grosser Kunde des 2008 von Philipp Berner gegründeten Startups ist Marc O'Polo. Im Online Shop des Textilherstellers verdoppelte sich die Konversionsrate der Kunden, die aus dem Video heraus Ware kaufen gegenüber der Konversionsrate ohne Video.

„Die ViCommerce-Technologie wird als SaaS in einem monatlichen Lizenzmodell oder als neuer Performance-basierter Vertriebskanal verkauft“ erklärt Philipp. Für den Kunden ist keine technische Installation nötig. Bislang einziger Mitbewerber des jungen Unternehmens ist Cavi aus Hamburg. In den kommenden 12 Monaten will ViCommerce sein Produkt weiterentwickeln sowie eine Finanzierung aufstellen, um den Vertrieb international voranzutreiben.

Hier findet Ihr alle Interviews von der dmexco.

„Inside The Scene“ is another great new format offered by Tiburon-TV: Follow Viktoria as she takes you inside the TechCrunch Berlin Event and introduces you to inspiring web entrepreneurs and their exciting startups!

Among others, the German startup scene was represented by Björn Behrendt - co-founder and CEO of mobile question & answer portal hiogi (click here for Viktoria’s interview with Björn), Nico Hagenburger from Service Marketplace Susuh, Phillipp Berner from Video Shopping Portal ViCommerce as well as Thomas Hessler from Affiliate Network Zanox.

Christian Geissendoerfer – CEO of mobile coupon platform YOOSE – offered inspiration and practical tips on the art of bootstrapping, while Fabienne Serriere - CTO of Online Consultation Platform doctr – impressed the audience with an outstanding pitch.

The TechCrunch Berlin Event also attracted „King of Networking“ Sarik Weber from Mobile Communication Services Company cellity (here’s Viktoria’s interview with Sarik). Winner of the event’s startup competition was Social Gaming Network platogo.

Alexander Jung and Eric Wahlforss from SoundCloud sponateously hosted the TechCrunch Europe afterparty on their large roof. The guys behind the Music Platform proved that even in times of crisis there’s good news: They just received two and a half million euros for their startup :)