Peter Vesterbacka is a serial entrepreneur from Finland who left HP two years ago with the intent to build further start-ups. Peter had already founded MobileMonday in 2000, a grass roots community for people in the mobile business that has grown into the world’s leading mobile community present in 70 cities around the globe. Peter is also the founder of ConnectedDay, a community site aimed at enriching the dialogue between professional daycare centres, parents and children. Furthermore, Peter co-founded Star Wreck Studios, that has been hugely successful with its first feature film production „Star Wreck: In the Pirkinning“, a film in Finish language with 8 million downloads. Peter has now created WreckAMovie.Com, a new service around fim production. Another new service is Zipiko – described by Peter as „a cool business model all around intention“. Zipiko works well on high-end mobiles and lets your friends know what you would like or are planning to do. Peter started working with Zipiko a while ago and finds „they have a great team and are definitely going to go places. If you know people’s intent, it’s hugely valuable for marketing purposes.“ Although there’s a lot of doom and gloom out there, Peter is positive that „this is the best time to start a company. It’s cheap and people will have lots of time to participate“. As an advice for start-ups, Peter points out: „I’m a big believer in ecosystem. Stand up, look around the ecosystem, ask yourself who your competitors are and with who you could partner with. That’s the best way to understand the big picture.“