Posts Tagged ‘toading’

mg // 08.06.2009

The Five Most Promising Dutch Startups

There are plenty of hot and innovative technology startups in the Netherlands – for us Mynameise, kimengi, IRL connect, Nulaz and mobypicture are the five most promising ones. Amsterdam-based cloud service Mynameise.com allows you to manage and share multiple identities and enables you to make an online ‘business card’ for every occasion. Founded by Renato Valdés Olmos, E provides its users with a selection of tools to connect, amongst them a highly compatible connector which stores around 265 contacts. To learn more about My Name is E, please also watch Viktoria’s interview with Renn from AWS Amsterdam.

Kimengi.com - founded by Lucien Burm – is a free service for blogs providing a widget based recommendation technology called f»dforward. The f»dforward widget helps you grow your blog network and stay in touch with your audience by offering insight into what other subjects your readers are interested in. Other than content-focussed Zemanta, blogs work together in the f»dforward network and the widget can be used on any other blog to connect with them.

In Real Life (IRL) is the only presence-based social networking company. Founder and CEO Frank Schuil created a web-centered visual social network that allows you to see on Google Maps what your friends from all your social networks and social media are doing and enables you to interact with them. The company’s first product IRL Connect can also be applied to the business environment. Last week at the Benelux Venture Forum in Ghent, IRL was selected as one of the most promising startups. The Nulaz platform is one of the core products of Amsterdam-based mobile services company M2Mobi.com: With Nulaz you can see where your friends are, share locations, and view local info. Nulaz partners with lots of location based information sources and is available over all networks and operating systems. In addition to Michiel Munneke’s pitch shot at the Plugg conference, you can watch Nulaz’ CEO and co-founder in a pitch from Le Mobile 2.0.

Mobypicture.com allows you to get all the media on your mobile device to your blogs and other social outlets and thus lets you share your adventures with your friends realtime. Just like above-mentioned IRL Connect, mobypicture is a 2009 Red Herring 100 Europe winner as one of the most promising and innovative technology companies in the EMEA region. To learn more about Moby’s founder Mathys van Abbe and his other „babies“, watch the serial entrepreneur in his interviews with Viktoria about startpix, spot2.be and Toading.com.

Recent episodes of „The Top 5“ can be found here.

Next monday we’ll be looking at startups located in France and present „The Five Most Promising French Startups“. A bientôt!
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vt // 22.12.2008

Generating most effective online ads – Mathys van Abbe @ LeWeb

Serial entrepreneur Mathys van Abbe now introduces his fourth start-up Toading.com , the company that funds his hobby projects  like startpix, mobypicture and Spot2be. Toading is an advertising technology tool for organizations in the e-Commerce or e-Recruitment business helping them to save time and money. It enables those companies to link their website offers to online advertising campaigns, i.e. for Google and Yahoo. Toading generates ads for every specific product and service including important features like the exact price and the availability. According to Mathys van Abbe, Toading is quick to implement and reduces ad spending with 25% while increasing conversion rates of online advertising campaigns with up to 300%. While Toadings technology development is based in Budapest, Hungary, most of Toadings clients are currently in the Netherlands, Sweden, Finland, Spain and Germany. With one or two competitors in the field, van Abbe is still very optimistic since there are lots of clients out there. Mathys also presented his other startups to Tiburon-TV, check them at http://www.tiburon-tv.com/tag/mathys-van-abbe/. BTW, the guy jumping through the video promoting Toading is Werner Vogels, CTO of Amazon.com.
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