Obviously Renato Valdés Olmos loves different kinds of hats (he wears a summer style hat in this interview and a pretty stylish winter hat at his interview from AWS Amsterdam) and is professionally interested in multiple identities ;) The founder of My Name is E explains: “Mynameise.com is a cloud service that manages multiple identities. People can create any business card they want for each situation they’re in and select and exchange these immediately between any mobile phones. It works all through the browser so you don’t need to download anything“. The Amsterdam-based startup will be offering native iPhone and Android applications very soon and is focussing on getting its API out. Renn believes that competitors Poken (click here for an interview with Poken’s founder Stéphane Doutriaux) and mingle360 „have great products and are actually good for us since they opened the market for personal sharing devices. When we started pitching the idea 2 ½ years ago, people didn’t really feel the need for a service that would manage and share multiple identities. But we operate out of a different kind of philosophy: E is about the cloud service around it. We provide our users with a selection of tools to connect. So we start out with sharing contacts but we want to be your gateway to the world.“ Mynameise monetizes its products and services on three levels: First, on an end user basis by implementing pro features like brandable business cards. Furthermore by offering B2B solutions: The web service in the back end can connect to corporate CRM systems and corporate branding can be added to both software and hardware. Last but not least, they sell their highly compatible connector hardware which stores around 265 contacts. Anybody need a connector for the next conference? Prices range between €5 and €10 and can be purchased at firstname.lastname@example.org All of Tiburon-TV’s interviews from next09 can be found here.