Posts Tagged ‘Jeff Jarvis’

Jeff Jarvis - author of What Would Google Do? - is writing a new book centered around living in the state of constant beta. In his interview with Tiburon-TV’s Viktoria at Web 2.0 Expo New York, he introduces the customer-centered approach: „When we create a product, the sooner in our process we can bring in our costumers, the better. Beta’s are both a call for collaboration and an active openness. People give you value in the form of good ideas.“

According to Jeff, even startups are beta and have to learn what they are as they develop: „They start up with one vision and end up with a different vision. That’s what matters. There is no such thing as perfection.“ But he also makes it clear that the internet demands specialization: „Specialization brings efficiency, higher targeting and higher value. If you try to do ten things, you’ll do each one badly. You have to decide what your best value is.“ This boils down to Jeff’s golden rule: Do what you do best, link to the rest!

Stay tuned! There’s more to come from Web 2.0 Expo New York...

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Organized by SinnerSchrader, the next conference in the Free and Hanseatic City of Hamburg, is one of the most important networking and trend conferences within the European web industry. It is the only conference that unites the Internet community with brands and leading companies. One of the people behind next is Martin Recke, next conference manager and Head of Corporate Communications at SinnerSchrader.



Amongst others, the speakers of next09 were Mathys van Abbe, Markus Berger-de León, Rafi Haladjian, Nicholas MacGowan von Holstein, Darius Miranda, Marco Ripanti, Axel Schmiegelow, Katarina Skoberne, Renato Valdes Olmos, Martin Szugat, Henriette Weber as well as Jeff Jarvis - blogger and author of What Would Google Do?



If you missed next09 or cannot wait to attend the next next conference, don't lose heart ;) there are only 270 days until next10! The event will take place at Kampnagel Hamburg on May 4 & 5 and will kick off with a Pre-Conference Day on May 4 and some visionary keynote speeches. The Main Conference Day with the full-fledged programme including four parallel tracks is scheduled for May 5. Over the next few months, the main topics and motto for next10 will be announced and a Call for Participation will be kicked off. If you register now you get 50% off! For more information or support just write an e-mail to next10@next10.de

Click here for other Events2go...

The countdown is on for PICNIC09: There are still 67 days to go until the fourth edition of PICNIC will take place on September 23-25, 2009 at the Westergasfabriek in Amsterdam. This year’s event will be focusing on new media, mobile technologies and the changes produced by the clash of the old and new world.

PICNIC is a festival with a cutting edge conference program featuring keynotes, interactive experiences and matchmaking sessions designed to evoke an emotional reaction through "quirky surprises". The PICNIC09 speaker line-up features amongst others Philip Zimbardo, Niklas Zennström, Gerd Leonhard, Tomi Ahonen and Jeff Jarvis.

PICNIC09 will be featuring two big competitions: The Green Challenge, a global competition for the most innovative products or services that reduce greenhouse gas emissions and the Vodafone Mobile Clicks finale, awarding 150,000 Euros to the most innovative mobile applications. To get in touch with the PICNIC team write to info [at] crossmediaweek.org. Click here to buy tickets.

Among the many successful entrepreneurs and creative minds that have been interviewed by Tiburon-TV's Viktoria at PICNIC08 was Jure Cuhalev - founder of Zemanta, inventor of smart rabbit Nabaztag Rafi Haladjian as well as Philip Rosedale - creator of the virtual world Second Life. Click here for all of Viktoria’s interviews from PICNIC08.



Next Friday's "Events2go" will be covering Slush conference in Helsinki - an event for startups by startups. Stay tuned!

Do you ever struggle for inspiration...the spark you need to be innovative? Here are five bold authors and visionaries and their thought-provoking books: Jeff Jarvis, Don Tapscott, Rafi Haladjian, Henriette Weber and Tara Hunt.

Jeff Jarvis’ exceptional book „What would Google do?“ isn’t really about Google but about the major changes that we are going through right now both in society and in the economy. It offers valuable insights for anyone seeking to participate in the Internet culture and to maximize the opportunities that exist in the Google era.

Don Tapscott’s „Wikinomics“ is a brilliant guide to one of the most profound changes of the twenty-first century: Mass collaboration and the growth of massive online communities. It illuminates how collaboration and communication technologies are democratizing the creation of value: The more you share, the more you win.

French-Armenian businessman Rafi Haladjian is passionate about pervasive networks and smart objects: His company Violet created the first internet connected rabbit Nabaztag and intends to connect every single object surrounding us to the network thereby building the Internet of Things.

Social marketing rebel extraordinaire Henriette Weber from Toothless Tiger draws parallels between rockbands and businesses, rockstars and employees. Her e-book „Why every company should be a rock band“ has been filmed by Andrea Vascellari and can be downloaded for free here.

„Whuffie“ is Tara Hunt’s word for social capital in the Web 2.0 landscape. With „The Whuffie Factor“ the cofounder of community-marketing consulting firm Citizen Agency offers a strategic guide for anyone interested in using the power of online social networks for business success.

Female entrepreneurs have it tougher than men: Next Monday we'll be introducing "The Five Most Promising Female Entrepreneurs". Stay tuned!

Jeff Jarvis’ book „What would Google do?“ isn’t really about Google but about the major changes that we are going through right now both in society and in the economy. Jeff - who describes himself as "a post-9/11 hawk“ since he was one of the first to report on the aftermath at the World Trade Center attacks – finds „the best way to look at those changes is through the lens of somebody who has figured it out – and who has done better than Google?“ He points out that „Google built a platform for others to succeed. That’s not the way companies did it before – they tried to own and control everything...Google also changed the relationship with its public: When it releases a beta, it’s saying this product isn’t perfect – help us finish it which necessarily leads to collaboration. Companies never acted collaboratively before.“ But Jeff also says „Google is not perfect – they expect us to be transparent, and they’re not so transparent.“

Jeff finds that „out of this financial crisis the opportunities for startups to take over entire segments of the industry are incredible.“ He thinks that the mass is replaced by a mass of niches with three kinds of opportunities going forward: Platforms, entrepreneurs and networks. He also believes the great lack of trust across the banking sector has to be re-established by creating ultimately transparent banks: „We are going to see new kinds of banks open up that people can trust – you can see the beginnings through things like Kiva and prosper.com.“

According to Jeff, there are a few areas that Google hasn’t conquered yet: „One is the whole idea of a live web – on Google they really only understand the value of content once it’s had time, that’s why Twitter is so interesting and so potentially valuable. Secondly, Google organizes our information but there’s also the opportunity to organize us – whoever manages that, wins. The third is local: It’s really important to get us down to that level of what’s right around me right now – that’s a huge potential. Google hasn’t won those things yet, but it could...“

Please also watch Viktoria’s interview with Martin Recke, conference manager of the next conference 2009. More videos from next09 will be shown here in the days to come.

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www.tiburon-tv.com
www.twitter.com/vik_t

- Posted using MobyPicture.com

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www.tiburon-tv.com
www.twitter.com/vik_t

- Posted using MobyPicture.com