Paul Reijnierse is a passionated interaction designer, together with two friends he set up the design studio De Monsters. Through their work they saw a problem for managing the workflows and decision making during the design process. As they could not find an appropriated tool fulfilling their needs, they decided to create it by themselves. The result is a workflow management tool in the language of designers providing a completely new approach to organizing the creative process. But best you check it out by yourself. And if the interview is not enough for you, there is a great video on vimeo to demonstrate how the air based software works.