Scotsman Euan Semple, former Director of Knowledge Management at the BBC, is one of the foremost independent advisors on the application of Social computing within the business world. In his talk at Lift France, Euan argues that pomposity represents a real, and nontrivial cost to organizations and names the price that it takes: Stifling creativity and innovation, squashing social media projects, overly long meetings because of a need to feed the ego of the chairperson, projects that get extended too long because someone was too pumped up and full of themselves to admit that perhaps the major project they are sponsoring should be aborted... Ten years after Peter Drucker said that „in a knowledge economy there is no such thing as conscripts“ in Euan’s view we’re at the point where that previously comfortable conscript managing mentality is becoming apparently ineffective to more and more people.
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