Posts Tagged ‘Darius Miranda’

Organized by SinnerSchrader, the next conference in the Free and Hanseatic City of Hamburg, is one of the most important networking and trend conferences within the European web industry. It is the only conference that unites the Internet community with brands and leading companies. One of the people behind next is Martin Recke, next conference manager and Head of Corporate Communications at SinnerSchrader. Amongst others, the speakers of next09 were Mathys van Abbe, Markus Berger-de León, Rafi Haladjian, Darius Miranda, Marco Ripanti, Axel Schmiegelow, Katarina Skoberne, Renato Valdes Olmos, Martin Szugat, Henriette Weber as well as Jeff Jarvis - blogger and author of What Would Google Do? If you missed next09 or cannot wait to attend the next next conference, don't lose heart ;) there are only 270 days until next10! The event will take place at Kampnagel Hamburg on May 4 & 5 and will kick off with a Pre-Conference Day on May 4 and some visionary keynote speeches. The Main Conference Day with the full-fledged programme including four parallel tracks is scheduled for May 5. Over the next few months, the main topics and motto for next10 will be announced and a Call for Participation will be kicked off. If you register now you get 50% off! For more information or support just write an e-mail to next10@next10.de Click here for other Events2go...

Anybody interested in using social media in banking and financial services shouldn’t miss Darius Miranda’s presentation and the discussion following it. Although Wells Fargo with its team of 250.000 employees has been one of the first US banks to blog, they’re not saying „we’re the best at social media", "we’re doing it right" – "but we are doing it really thoughtfully and with the costumer in mind“ says Darius. The head of internet services of Wells Fargo’s wholesale division talks about the company’s approach to B2B social media, various Wells Fargo blogs, Best Practices for costumer engagement as well as the new site „Wells Fargo Business Circle“. Some of Darius’ hints are „Engage compliance and risk management from the beginning“, „Know your audience“, „Test your social media tools in house first“, „Encourage three way conversation and be transparent“ and last but not least „Share the human side of business“. To learn even more about Wells Fargo and its focus on costumer, please watch Viktoria’s interview with Darius Miranda from the next09 conference. All interviews from next09 can be found here. Please also note that Tiburon-TV is media partner of the next banking conference on June 16, 2009 in Berlin.

Few banks are now using social media tools like blogs and wikis with the notable exception of Wells Fargo. "The World's Safest US Bank" does social media to listen to the voice of the costumer: „We want to show the human side of the bank and blog about human interest stories along with banking stories“ explains Darius Marinda of Wells Fargo’s Wholesale Internet & Treasury Solutions team. „We encourage our costumers – middle-market and large corporations - to join the conversation. They do have a lot to say and they like it when we listen. They’re not only responding to us but also to each other – this three-way dialogue is awesome.“ Darius adds: „We think there’s a lot of learning to be done through sharing. We’re very fortunate to have support from our executive management about using social media tools. If done right, social media can help any type of industry, especially financial services companies. It helps companies to align their products and services to be better for their costumers. Another way that companies can use social media is to help identify people within their company – like identifying subject matter experts or people with certain passions. It is one way to connect with other employees.“ Some of Wells Fargo’s goals for its blog is education, online security as well as risk management. The San Francisco-based bank also offers live in-person events like customer advisory councils as well as global payment conferences that are geared toward learning about costumers’ needs and giving them the chance to interact with each other. „We like to be transparent“ Darius points out „and we like to hear both the good and the bad. If we make a mistake we’ll admit that...“ Hopefully, other case studies of other banks will follow... All videos from next09 can be found here.

Wells Fargo started using social media tools like a wiki in 2005. They have a huge social media based intranet. Also in 2005 they started blogging on three blogs, one about market vision and leadership, next about experiences with customers and the third about feedback from the customers. They now have 12 full-time bloggers at wells fargo!
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