Posts Tagged ‘App Store’

In the last presentation from Mobile Monday Berlin, Venture Capitalist Matthias Hornberger from kizoo shares his view on the business potential of LBS: „I saw great applications and use cases tonight but I’m not sure I saw significant business models which justify a single or double digit VC investment. With 60.000 applications in the App Store, the competition to build a standalone business around a single application is just tremendous. It probably takes us a few more years to find LBS business models that really work.“

Whereas Matthias believes in the future of Location Based Mobile Dating, he’s sceptical about Family Locators and Couponing: „I think it’s a trap to transfer businesses that work in Korea, Japan or the US to the European market.“

Click here to watch other presentations and interviews from Mobile Monday Berlin.

Kjell Fischer, co-founder of Jupidi GmbH, seems to be very convinced that the iPhone has caused a revolution in the mobile market: During his presentation he (almost) only talks about the huge hype behind the iPhone with no time left to introduce Jupidi’s apprupt solution.

Kjell recounts: „iPhone has cut out the middle man - the content aggregators and operators, thereby allowing developers to distribute their own mobile apps internationally. In the first six months of the existence of the iPhone Store, 500 million apps have been downloaded followed by another 500 million downloads in the next three months. The biggest players of the gaming industry are entering the market – Vivendi and Gameloft with over 40 high-quality applications. Also every brand wants to enter the iPhone market: VW has developed an application together with FISHLABS, iglo is offering memory games in its App Store.“

There’s no doubt that the potential for the iPhone is big: It’s very cool to have an iPhone app, every player has to have one – and there are multiple apps for every target group out there. Despite all these advantages, iPhone developers have a problem: They have to market their application...That is exactly when apprupt comes into play: Jupidi’s apprupt solution helps developers build App Stores to find their users and access their target group.

Want to learn more about apprupt? Come back tomorrow. We’ll be posting Viktoria’s interview with Kjell Fischer. Click here for other videos from Mobile Monday Berlin.