Alexandra Deschamps-Sonsino – featured in the Wired UK edition as „The woman who channels your inner electro-engineer“ - is an industrial and interaction designer and the CEO and co-founder of physical computing company Tinker.it! Working with clients who want to break new ground in the application of technology in creative contexts, the London-based company is blurring the lines between art, technology, creativity, industrial design. One of the things that makes Tinker.it! quite unique: Alexandra’s business partner Massimo Banzi is the CTO of Tinker.it! but also the co-founder of the open-source electronics prototyping platform Arduino.
In her talk, Alexandra starts where Michael Shiloh and Mike Kuniavsky end in their presentations - talking about the future of their ideas on ubiquitous computing and the growth of open source. She concludes that we need to rethink about how we think about innovation and what the consequences of all the beautiful technologies and platforms are. In her view at the moment we are not equipped to support them and the people who will be engaged in them. She raises questions like „What will happen if in five years there are not only 60.000 but a hundred million Arduinos on the market?“ „Will we develop models of shared innovation, will people group up around interest?“ „Will we still refer to traditional ways of dealing with markets, supply, demand and companies as the way to go or will we stay in this mud of innovation?“ giving us something to think and discuss about...
Please click here for an overview of all presentations from Lift France 2009.
