Internet- und Social Media Strategien der Banken in der Praxis: Anette Rehm, Finanzexpertin und Gründerin des Internet-Portals Geld-Magazin.de, stellt in ihrer Präsentation die prominentesten Social Media Beispiele aus der Sicht des nach Orientierung suchenden Kunden vor. Alle weiteren Präsentationen der next banking conference findet Ihr hier.
6:40 Minuten und 20 Bilder: Johannes Korten, Leiter des Online-Vertriebs der GLS Bank, stellt in seinem Pecha Kucha-Vortrag die Online-Strategie der genossenschaftlichen Bank aus Bochum vor. Die GLS Bank finanziert ausschliesslich soziale, ökologische und kulturell zukunftsweisende Unternehmen und setzt seit 35 Jahren auf Transparenz. Als erste deutsche Bank betreibt das Unternehmen einen Microblog auf Twitter sowie einen Corporate-Blog. Weitere Präsentationen von der next banking conference findet Ihr hier.
Eine Konferenz für Banker und Nicht-Banker inmitten der Finanzkrise: Am 16.6.2009 fand in Berlin der erste next banking event statt – initiiert und organisiert von Viktoria Trosien und Martin Ciesielski. Gemäss dem Motto "digital, mobil, sozialvernetzt - die neuen Banken" wurden aktuelle Trends und Anwendungsbeispiele in der Bankenwelt präsentiert und heiß diskutiert. „Wozu Banken?“ fragten sich die beiden Konferenzorganisatoren in der Eröffnungspräsentation und starteten damit einen informativen und inspirierenden Gedankenaustausch zur Zukunft des Bankings. Für zukünftigen Wissensaustausch und weitere Vernetzung gibt es übrigens auch eine XING-Gruppe "next banking"...
John Thackara is the founder and director of the event series „Doors of Perception“ in which grassroots innovators work with designers to imagine sustainable futures and take practical steps to realize them. John is also the author of 12 books – his most recent one "In the bubble" has been published by MIT press. In his provocative talk at Lift France, John invites us to avoid overused terms like ‚future’ or ‚sustainable’ as they maintain a certain distance to the problem we face. He points out the problems of being digital: A radical increase in the resource flows, emissions and impacts for the economy and another step backwards from our awareness of the state of our body and the state of the planet (which are all part of the same he says). John’s basic proposition is that we don’t need to invent a large amount of new stuff, that the resources to be put in place already exist and that they might not necessitate complex technological developments. His basic principle is that if we cannot prove that an action will not diminish the capacity of the biosphere to support life than we should not do it! Click here for an overview of presentations and interviews from Lift France 2009.
Although Dennis Pamlin’s talk is part of Lift’s „Changing the Planet“ series, the Global Policy Advisor for the WWF believes we need to change ourselves, not the planet: „We’re so much putting ourselves in the center that we’re not understanding that we are part of this giant web that doesn’t need us but we’re killing that web and by that we are also killing ourselves...We have all these brilliant ideas but how much time do we spend on the challenge that one billion people are starving today? How much time do we spend dealing with the challenges of our planet? The fact is today we’re moving in the wrong direction by using more natural resources than ever before and creating a lifestyle that is totally unsustainable“ Dennis says. In his presentation, Dennis lays out three ways to get from idea to action and delineates a set of filters to understand how to judge innovation considering the long-term consequences they might have on our planet. Click here for more presentations and interviews from Lift France 2009.
Artist and Columbia University teacher Douglas Repetto believes it’s very important, especially in our current culture, to encourage the idea of a basic kind of everyday creativity. That’s why he mainly talks about nerds in his presentation at Lift France: „There’s a tremendous variety of nerds out there - Knitting Nerds, Biology Knitting Nerds, Metal Nerds, Super Nerds, Food Nerds and others. For me, a nerd is really anyone who is deeply invested in something“. Douglas is involved in a number of art/community groups, shows and exhibitions around the world including ArtBots, organism and dorkbot - a worldwide network of "people doing strange things with electricity" like collecting sweat from people working on the street and using it to make batteries... Click here for an overview of presentations from Lift France 2009.
In his talk at Lift France, Marcos Garcia shares his experience from Interactivos?, a platform for collective production and learning that brings together scientists, artists, designers and tech people. Interactivos? is an initiative of Medialab-Prado, a counter-program of the Madrid City Council Art Department focussed on the intersection between art, science and technology as well as the social connections of these intersections: „Interactivos? may serve as a good example of how we can build more open and participatory institutions – institutions and platforms where everyone can become a collaborator“ believes Marcos. One of the leaders of the Interactivos? workshops is SUNY Buffalo art professor Steve Kurtz: „The collaborative model of Interactivos? shows the power of collectivism. Still there is a tremendous amount of individuality expressed - people bring the skills that they can bring and through that they make these projects happen and make wholes that are greater than the sum of the parts.“ For more presentations and interviews from Lift France 2009 please click here.
Martin Duval started his own consulting firm, bluenove, about a year ago. Headquartered in Paris, the consulting company is trying to help major corporations and brands develop an Open Innovation vision and culture. In Martin’s view, today’s organizations can tackle the innovation challenge with the so-called Innovation Community Management - a mix of Social Media, Crowdsourcing, Community Management and Open Innovation. As the former Business Development Director of Orange/France Telecom, Martin still supports the Orange Start Up Programme which he has created in 2006 to develop partnerships with startups and venture capital funds focussed on Web 2.0 and web/mobile convergence. Click here for more presentations as well as interviews from Lift France 2009.
Catherine Fieschi is the Director of Counterpoint - the cultural relations think tank of the British Council - and a regular commentator on identity politics in the UK and Europe. In ‚her previous incarnation’ Catherine was the Director of London-based Demos, a think tank involved in user driven social innovation and participatory devolved budgeting. In Catherine’s view, technology and innovation is supposed to help us change command and control over the way we live thus improving our daily lives. By working with countries that are not ‚the usual suspects’ Catherine tested how these precepts could be applied on a large canvas. In her talk at Lift France she focussed on large institutions and technology, the small things that matter and most importantly on what kind of values the technologies and the innovations that we embark upon allow us to live and to help others live... Click here for an overview of presentations and videos from Lift France 2009.
Scotsman Euan Semple, former Director of Knowledge Management at the BBC, is one of the foremost independent advisors on the application of Social computing within the business world. In his talk at Lift France, Euan argues that pomposity represents a real, and nontrivial cost to organizations and names the price that it takes: Stifling creativity and innovation, squashing social media projects, overly long meetings because of a need to feed the ego of the chairperson, projects that get extended too long because someone was too pumped up and full of themselves to admit that perhaps the major project they are sponsoring should be aborted... Ten years after Peter Drucker said that „in a knowledge economy there is no such thing as conscripts“ in Euan’s view we’re at the point where that previously comfortable conscript managing mentality is becoming apparently ineffective to more and more people. Click here for other presentations and interviews from Lift France 2009.