In the last presentation from Mobile Monday Berlin, Venture Capitalist Matthias Hornberger from kizoo shares his view on the business potential of LBS: „I saw great applications and use cases tonight but I’m not sure I saw significant business models which justify a single or double digit VC investment. With 60.000 applications in the App Store, the competition to build a standalone business around a single application is just tremendous. It probably takes us a few more years to find LBS business models that really work.“

Whereas Matthias believes in the future of Location Based Mobile Dating, he’s sceptical about Family Locators and Couponing: „I think it’s a trap to transfer businesses that work in Korea, Japan or the US to the European market.“

Click here to watch other presentations and interviews from Mobile Monday Berlin.

With its brand new service woabi, Berlin-based checkitmobile is venturing into mobile shopping helping consumers to make an informed and good purchasing decision. Co-founder Hoeddi Tryggvason explains: „With woabi it is possible to scan product bar codes using the camera of mobile phones. Information about price and product is then delivered directly to the phone. Furthermore, you can search for products and shops. The basic idea is to scan a product and then to ask woabi to show you other shops offering this item in a radius of 500 meters including price comparisons.“ The new woabi iPhone application can be downloaded for free in the App Store.

Stay tuned: Viktoria’s interview with Hoeddi will be posted later today. Click here for other interesting presentations and interviews from Mobile Monday Berlin.

In his talk at Mobile Monday Berlin, vooch co-founder Tobias Hann introduces the Vienna-based startup and shares his key learnings from launching a location based app: „It’s crucial to keep it simple. Location based content needs to be available everywhere and the information provided needs to be accurate“ says Tobias. vooch uses a location controlled redemption process to drives customers to stores. Exclusive coupons from Vienna and its surroundings can be searched, downloaded on the mobile and redeemed. The young Austrian startup also offers a location based mobile advertising solution which helps advertisers to minimize advertising expenditure and increase coupon redemption rates. Learn more about vooch's location based mobile couponing solution and watch Viktoria’s interview with Tobias which will be posted later today.

One of Europe’s most innovative LBS start-ups and winner of the Navteq LBS challenge 2009 is Hamburg-based skobbler. At Mobile Monday Berlin, co-founder Philipp Kandal introduced skobbler’s lifestyle navigation software for mobile phones: „Skobbler combines an Internet community with a free mobile phone navigation system. We’re offering the total package of LBS: After checking out what is going on around you now and choosing your location, skobbler guides you there via vehicle or pedestrian navigation.“

Skobbler works both with targeted local search advertisement and couponing. The startup results from a management buy-out of Europe’s no.1 PND provider Navigon and has now more than 25.000 registered users.

Stay tuned - there’s a lot more to come from Mobile Monday Berlin!

In his talk at Mobile Monday Berlin, Aloqa’s co-founder Johannes Martens shares his experience on what went wrong in the last ten years of LBS: „From a technical perspective it’s location pull vs. push; local search vs. discovery. We’re trying to end up with real serendipity discovering things we would have never thought about. Instead of static content we want dynamic content, simply because life is dynamic.“ Aloqa’s cross-platform application has an open API and is for free! The service provides context-specific recommendations with dynamic data based on a channel concept – users can create the channels they like. And by the way, the Munich-based startup is still looking for content partners and publishers interested in publishing their content in Aloqa’s system... Click here to find more presentations from Mobile Monday Berlin.

Berlin-based startup Servtag stands for Near Field Communication: Physical objects and locations are linked with online data and information. The object- and location-based service provider recently did a hyper-localization test in Berlin using location stickers with RFID chips and QR-Codes. Managing Director Florian Resatsch: „We got lots of positive feedback from location owners - user activity at a location can be seen as a virtual currency for the location. I believe the future is all about sharing real-time info on real locations.“ To communicate your current location and activity to all your social networks check out Servtag’s free mobile NFC-based platform Friendticker... Want to learn more about Location Based Services? Click here for other interesting presentations from Mobile Monday Berlin.

It’s been only two weeks since Nokia has unveiled the beta SDK for the Ovi app platform at Nokia World 09: „We feel that Ovi apps are more relevant than most of the apps out there“ says Martin Ramsin, Product Manager at Nokia in the social location team Berlin. Martin feels truly excited about these kind of apps and what they can do: „They present relevant information that is very closed to you using location as a filter. Maps and navigation help you then to go to the place in the real world. Lots of Ovi features and services will be added throughout the year.“ According to Martin, Ovi apps will democratize the application development: Since they are based on web technology, anybody with web technology knowledge can create them. Click here to download the first beta version of Nokia’s Ovi SDK. More presentations from Mobile Monday Berlin are coming in the next few days.

Thomas Nindl of Wireless technologies provider Qualcomm leaves open the question if LBS has the potential to become a killer application. Still, watching his talk from Mobile Monday Berlin is worthwhile. The Director Business Development Qualcomm Europe foresees a huge market potential for social networking, indoor navigation as well as Augmented Reality. In his view, today’s location based services like AT&T’s Family Locator Service are only the tip of the iceberg... Stay tuned for more presentations from Mobile Monday Berlin!

Last week’s Mobile Monday Berlin was all about Location Based Services: How will location drive mobile revenue? The mere existence of maps and location-finding alone won't bring in the money. In her talk, Kate Imbach - director of marketing at event sponsor Skyhook Wireless – explained how location can create new avenues for mobile revenue. In Kate’s view, traditional advertising on mobile is currently just an extension of web advertising and there’s more we can do: „When you take location and use it the same way you do on the web and add it into mobile campaigns you get some cool results. The future of location based ads is a lot of stuff that we haven’t even seen yet. Tying together all kind of information totally changes at how we look at advertising on the mobile. I think it’s still really early but the more location gets tied into it the cooler it gets“. Skyhook's technology uses signals from WiFi hot spots to triangulate and find a person's location. The Boston-based company has pioneered the development of the first hybrid positioning system to fully leverage WiFi, GPS and cell towers. For more information on how developers can make money of apps check out Skyhook’s Developer’s Guide to in-App Advertising.

Geld und Vertrauen gehören seit jeher eng zusammen – diese These vertritt Willi Schroll von strategic labs. In seiner Abschluss-Keynote im Rahmen der next banking conference entwirft der Zukunftsforscher und Technologieanalyst Möglichkeiten, der Krise zu entfliehen und zeigt Trends jenseits aktueller Social Media Strategien und next banking auf. Alle weiteren Präsentationen der next banking conference findet Ihr hier.