Let's look back again to the talk the future conference, there so many interesting theories like the wikinomics by Don Tapscott, the exaflood by Bret Swanson or enterprise 2.0 by Andrew McAfee had been discussed, providing us profound insights about the changes happening around us and inspiring us on how to use them for business success. What is the theory of wikinomics by Don Tapscott about? The subtitle of his book with the same name is 'how mass collaboration changes everything'. Don refers to the power of the masses and illustrates it with examples like the open source movement around wikipedia or linux. But he also shows how commercial businesses can take advantage of the genius of the masses. Watch the video and listen to his story of a gold digging company which through opening and sharing its knowledge and Geo-data could not only prevent its bankruptcy but even more realize tremendous assets through finding new gold resources. The presentation is too long for you? Go to the video-interview, we published a few weeks ago with Don Tapscott, providing a short overview about wikinomics. Don is not the only one observing the changes in our culture taking directions to mass collaboration. Look at the idea of James Surowiecki with his book 'The Wisdom of Crowds: : Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations'. Or Clay Shirky, a successful author and speaker with a colourful background of work experiences, who wrote a book with the title 'Here Comes Everybody: The Power of Organizing Without Organizations'. As he says, it is about "what happens when people are given the tools to do things together, without needing traditional organizational structures." Great example for Shirky's idea is OpenAd.net by Katarina Skoberne. It's an online marketplace for buying and selling advertising, marketing and design ideas with more than 11,000 creatives from over 125 countries. Learn more about the idea of OpenAd and Katarina Skoberne through the video-interview taken at the PICNIC conference. The presentation of Don Tapscott was held at the talk the future conference 'the future of work and business', in Krems, Austria on September 5th, 2008.
- More interviews realized at the talk the future conference:
- enterprise 2.0 - Andrew McAfee
- exaflood - Bret Swanson
- SAP.com - Dirk Riehle
- mindbreeze.com - Daniel Fallmann
- the whole presentation: exaflood - Bret Swanson