British-Indian startup Adaptive Networks’ Roamieo offers an „allround service“ for mobiles and wi-fi phones. The free and easy to use app allows you to make low cost calls in a roaming network by passing the network operator, single sign-on for all IM applications and offers GPRS and translation features @ Le Mobile 2.0, March 2009 in Paris, France
"Your Mobile Travel Friend" Wipolo is an application for "FBI": Frequent and Business travellers as well as iPhone users. Offered by Parisian startup Actimos.com, the Wipolo platform simplifies your travel life by centralizing your travel data as well as providing alerts and info on travel @ Le Mobile 2.0, March 2009 in Paris, France
London startup Masabi.com focusses on transactional based „highly secure“ mobile applications. According to CEO Fred Metzgen, Masabi is involved in the financial industry, but its main focus in terms of revenue is in the transport arena @ Le Mobile 2.0, March 2009 in Paris, France
Founded in May 2008 and based in London’s Soho district, RingRing Media.com is the UK’s first independent mobile media agency dedicated to advertising on the mobile internet. Co-founder and Managing Director Ben Tatton-Brown is pleased to announce that the company is already nearing profitability. As a second part of its business, RingRing Media launched a publisher solution @ Le Mobile 2.0, March 2009 in Paris, France
Another pitch in French: Luciano Benassi, CEO and co-founder of Lausanne-based SoSoftware.com presents the company’s SoLo Mobile Solution. SoSoftware’s Swiss-Italian leadership team thereby answers „a huge demand of the SMB market, that had previously no other choice than manage two different telecommunications networks with a collateral big loss of efficiency“ @ Le Mobile 2.0, March 2009 in Paris, France
A next-generation e-commerce solution with features such as multi-channel, multi-device and multi-shop is offered by French startup mobshop.com. According to mobshop’s CEO Jonathan who presented the company in this pitch, with mobshop’s solution „everything is flexible with the simplicity of a single-shop-management“@ Le Mobile 2.0, March 2009 in Paris, France
„Let’s connect and play“ is the slogan of Limoges-based French startup MMTRG Studio, which offers a patented brand new technology allowing direct wifi connection between mobiles without any server or operator. MMTRG Studio will soon present „the first mobile multiplayer trans-reality game“ called Vitruve @ Le Mobile 2.0, March 2009 in Paris, France
Please visit our website @ www.tiburon-tv.com to find more videos from Le Mobile 2.0
In this pitch, CTO David Moloney presents Movidia’s mobile multimedia processor product that enables video editing on mobile phones. In its offices in Ireland, Romania and Hong Kong, the fabless semiconductor company develops multimedia processors for the next generation of mobile devices @ Le Mobile 2.0, March 2009 in Paris, France
In his interview with Viktoria, Yoose-founder and CEO Christian Geissendoerfer shares his ideas on making mobile advertisement different: „It’s often so annoying with all the ads that cover the content...We put all our energy on coupons on the mobile phone, i.e. 10% coupons for an adidas store or coupons that can be redeemed mobile or online again – like for a download of a mobile game.“ Christian adds that „more and more retailers and brands are looking into multichannel strategies and mix between the web and mobile, i.e. mobile social network aka-aki.“
While offering „a mobile coupon wallet“, location is one of the drivers for the company, even though it’s not Yoose’s main one. According to Christian, larger advertisers are especially keen on getting location-based advertisement to work. He explains: „Location-based coupons are not only interesting for big advertisers like McDonalds, where the coupon can show you the way to the next McDonalds, but also for small shops i.e. in a shopping mall.“ Yoose offers small flat fee packages of about € 20-50 per month for around 2000 coupons that can be distributed through the platform. There’s a performance-based model for large advertisers where Yoose charges for the redemption of coupons.
Founded in 2008, Yoose.com will be launched officially in second quarter of 2009 in Berlin with a very localized offering for Berlin-based retailers. „As soon as we have the first returns out of that launch, then we’ll take it quickly to other German cities and later on we’ll go international“, says Christian and adds „we’ll look into Asian countries since they are very open to new technology – some of the ideas we implement even come from Japan...“ Last but not least - as Viktoria points out - Yoose could use other mobile applications as multipliers for its idea, so what we find here is undoubtedly a very interesting business model...
To learn more about Yoose, please also watch Christian’s pitch. More videos from Le Mobile 2.0 can be found @ www.tiburon-tv.com
Cedric Giorgi is marketing manager at mobile web company Goojet.com: „We developed a mobile application where you can select different services and put together widgets to create your own mobile portal. It becomes a media because all the widgets you have selected give you notifications...There’s also a newsfeed in the application so you can be sure it’s your mobile portal. Part of it is like a Facebook for mobile with people you meet in Goojet. The other part is a little bit like Netvibes for mobile.“
The Toulouse- and Paris-based French startup launched a public beta in June 2008 and will start to get some money in one or two months. On top of that, Goojet generates traffic for partners: „There are all kinds of mobile websites available from Goojet“ explains Cedric and adds „we also create mobile marketing campaigns for brands using Goojet applications and provide an environment where brands can create a small application.“
Cedric finds Goojet „really addictive, because in Goojet you have everything. All the mobile web and much more is available and prehanded for Blackberry and iPhone.“ Goojet’s founders and investors want to reach as many as one million users in 2010 and definitely want to go international by then: „It’s in the gene of Goojet“ says Cedric. For now, they’ll explore Spain and Italy. Cedric points out: „These are very interesting markets for us – people love to communicate and want to have lots of social tools on their mobiles.“
More interviews from Le Mobile 2.0 will follow in the days to come @ www.tiburon-tv.com
