Sascha Pallenberg - mobile techblogger at netbooknews – is said to be the „guru of the netbooks“. The netbook addict stresses that „to really become an expert and to position yourself is also a matter of environment and of meeting the right people at the right time“: Right now, Sascha is living in Taipei and has his network over there which includes contacts to both developers and manufacturers of netbook companies. Living in Taiwan also secures Sascha a couple of hours of time advantage and thus allows him to deliver exclusive content to the corporate media. Another competitive edge is gained by getting the devices before other people are getting them... For Sascha, it’s all about passion: „I’m passionate about networks, about people and last but not least about how this market is going to change the world of mobile computing.“ He finds it crucial to find one’s perfect niche that really fits and then to go for it: „If your hobby becomes your job and you really love what you do, you won’t even care if you are working for some 15 or 16 hours a day...Of course, at the end of the day, you should be able to monetize your project, but I wouldn’t focus on monetization at the beginning. First of all, content is king! Make sure the advertisement you have on your platform matches the content. Then again it’s only a matter of traffic on your site. Blogging about the hardware market helps me pay my bills – people are buying over my blog and I get a commission from this.“ As one of Germany’s few pro bloggers, Sascha is also passionate about discussion and direct interaction: „When something is crab, be honest and tell the people. Manufacturers can’t hide anything anymore in these days – when they’re screwing something up, make sure to let them know!“ By the way - as of June, Sascha will also be blogging in English: Netbooknews.com will be launched at COMPUTEX TAIPEI 2009 All videos from MobileCamp Dresden can be found in the mcdd09 category.