Viktoria’s first interview from MobileCamp Dresden is with Benjamin Thym, co-founder and CEO of Berlin-based startup barcoo.com: „It is our mission to offer transparency to consumers during shopping.“ In a short presentation, Benjamin starts the barcoo application on his mobile and scans a barcode. After the product is identified via internet on the phone, he gets test ratings, local price comparisons and recommendations as well as ecological information on the scanned product. Benjamin points out that „it is a barcoo innovation to use 1D-barcodes, which are already on every product unlike other mobile startups that are doing 2D-barcodes.“ Barcoo’s three co-founders all grew up in Tuebingen, a traditional university town in Southern Germany. In order to found the mobile startup at the end of 2007, they all quit their jobs and moved to Berlin. Barcoo is self-financed with additional support from the EU and will be receiving investment at the end of this year. Benjamin explains: „We do mobile marketing and context sensitive advertising as well as shopping provisions. On top of that we offer premium information to costumers, i.e. ‚traffic lights’ for groceries with too much fat or sugar in it.“ The barcoo app works on Nokia, Sony Ericsson as well as on Google Androids and will be offered quite soon for Blackberries and iPhones. Barcoo is still looking for partners with interesting information for shopping consumers and will most probably be offering a revenue share – so go for it... More interviews from MobileCamp Dresden will follow in the days to come here.