Sao Paulo based Yupee.com.br provides an online service to control and manage your money. That sounds a bit like mint.com? Not at all, cause yupee is all about educating on financial issues in Brazil.
As the Brazilian market is getting wealthier and welathier also the people in the lowest income segments are finally benefiting. And suddenly there are millions of new market participants. But as they are missing knowledge about how the system works they loose far too much money. Banks demand high interest rates for credits which are available everywhere. Providing web-seminars, a book and of cause tons of online-tools - it's the goal of yupee.com.br to provide financial education.
So the people could save a lot of money by becoming aware of how the financial system works.
Beside talking about yupee.com.br the passionate founder Fabio Mainardi also provides some additional insides on the Brazilian startup scene and provides some insights for startups who want to set up in the Brazilian market.
As the Brazilian market is getting wealthier and welathier also the people in the lowest income segments are finally benefiting. And suddenly there are millions of new market participants. But as they are missing knowledge about how the system works they loose far too much money. Banks demand high interest rates for credits which are available everywhere. Providing web-seminars, a book and of cause tons of online-tools - it's the goal of yupee.com.br to provide financial education.
So the people could save a lot of money by becoming aware of how the financial system works.
Beside talking about yupee.com.br the passionate founder Fabio Mainardi also provides some additional insides on the Brazilian startup scene and provides some insights for startups who want to set up in the Brazilian market.