Andy Budd is founding partner and Managing Director of Clearleft, a Brighton-based user experience design consultancy. In his interview with Tiburon-TV’s Viktoria he provides a summary of topics he discussed during his design & UX session at Web 2. 0 Expo New York.
For Andy, the key factors for creating the perfect customer experience are an amazing first impression as well as a quick and easy website which enables game-like behavior and is fun to use: „At the end of the day it’s all about thoughtful design and seduction. Bring in emotion, personality and humanity to the site and try to create an holistic experience“, the user experience designer says. But Andy also looks at the importance of small things: „Big stuff is easy, it’s the small things that get left out. The devil is in the detail: It’s the details that really mean stuff to people.“
Andy is also the author of the best selling book CSS Mastery and curator of the dConstruct and UX London events.
There is more to come from Web 2.0 Expo New York! Click here for all interviews.