Inside the New York startup scene: At Web 2.0 Expo New York, Tiburon-TV’s Viktoria met with Roger Wu - co-founder and president of Big Apple-based KlickableTV. The interactive video platform allows users to create „klickable“ videos and lets viewers click on anything inside a video, interact with and find out more about the objects displayed. „We want to make video interactive and then last but not least help monetize the long tail of it“ Roger explains.
According to the young entrepreneur, anybody who can tag a Facebook photo can make a clickable video: „The easier it is, the better. Think of our solution like plastic wrap - we put this invisible wrap around the video with our technology so you can embed it anywhere you want. We really want to open it up so you can get as creative as you possibly can with it.“ That’s also what gives Klickable an edge over competitors: „We feel that we have the easiest product and the most portable solution out there“ Roger says.
Stay tuned - more interviews from Web 2.0 Expo New York will follow in the coming days.