Easy communication across cultures and language barriers: Multiculti social network XIHA Life allows users to communicate with friends in various languages and meet new people from different cultures. After developing the XIHA brand in the European market, the Helsinki-based startup will now be pushing its service in the US, co-founder Jani Penttinen says.
To get the word out in US and to target more effectively its core user group, immigrants, XIHA hired an American PR firm. „It’s worth it - the U.S. market is far easier to monetize than most other nations“ adds Jani. His recommendation for other startups is to be in the US in person and not operate only from Europe: „Visit Silicon Valley for a few weeks and go to the PlugandPlayTechCenter or other incubator-type of places with a high of concentration of startups.“
Click here for Jani’s interview from Slush Conference Helsinki. More Web 2.0 Expo New York interviews can be found here.