Jeff Jarvis - author of What Would Google Do? - is writing a new book centered around living in the state of constant beta. In his interview with Tiburon-TV’s Viktoria at Web 2.0 Expo New York, he introduces the customer-centered approach: „When we create a product, the sooner in our process we can bring in our costumers, the better. Beta’s are both a call for collaboration and an active openness. People give you value in the form of good ideas.“
According to Jeff, even startups are beta and have to learn what they are as they develop: „They start up with one vision and end up with a different vision. That’s what matters. There is no such thing as perfection.“ But he also makes it clear that the internet demands specialization: „Specialization brings efficiency, higher targeting and higher value. If you try to do ten things, you’ll do each one badly. You have to decide what your best value is.“ This boils down to Jeff’s golden rule: Do what you do best, link to the rest!
Stay tuned! There’s more to come from Web 2.0 Expo New York...
26.11.2009 at 23:11
[...] Trosien from Tiburon TV interviews – Thomas Hessler, CEO at zanox – Jeff Jarvis, Buzzmachine, with Jeff’s golden rule: „Do what you do best, link to the rest“ and [...]
24.12.2009 at 20:12
[...] Jeff Jarvis – BuzzMachine: Beta World @ Web 2.0 Expo New York (tiburon-tv.com) [...]