In his talk at Mobile Monday Berlin, vooch co-founder Tobias Hann introduces the Vienna-based startup and shares his key learnings from launching a location based app: „It’s crucial to keep it simple. Location based content needs to be available everywhere and the information provided needs to be accurate“ says Tobias. vooch uses a location controlled redemption process to drives customers to stores. Exclusive coupons from Vienna and its surroundings can be searched, downloaded on the mobile and redeemed. The young Austrian startup also offers a location based mobile advertising solution which helps advertisers to minimize advertising expenditure and increase coupon redemption rates. Learn more about vooch's location based mobile couponing solution and watch Viktoria’s interview with Tobias which will be posted later today.