In his talk at Mobile Monday Berlin, Aloqa’s co-founder Johannes Martens shares his experience on what went wrong in the last ten years of LBS: „From a technical perspective it’s location pull vs. push; local search vs. discovery. We’re trying to end up with real serendipity discovering things we would have never thought about. Instead of static content we want dynamic content, simply because life is dynamic.“
Aloqa’s cross-platform application has an open API and is for free! The service provides context-specific recommendations with dynamic data based on a channel concept – users can create the channels they like. And by the way, the Munich-based startup is still looking for content partners and publishers interested in publishing their content in Aloqa’s system...
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