Although Dennis Pamlin’s talk is part of Lift’s „Changing the Planet“ series, the Global Policy Advisor for the WWF believes we need to change ourselves, not the planet: „We’re so much putting ourselves in the center that we’re not understanding that we are part of this giant web that doesn’t need us but we’re killing that web and by that we are also killing ourselves...We have all these brilliant ideas but how much time do we spend on the challenge that one billion people are starving today? How much time do we spend dealing with the challenges of our planet? The fact is today we’re moving in the wrong direction by using more natural resources than ever before and creating a lifestyle that is totally unsustainable“ Dennis says. In his presentation, Dennis lays out three ways to get from idea to action and delineates a set of filters to understand how to judge innovation considering the long-term consequences they might have on our planet. Click here for more presentations and interviews from Lift France 2009.