Software Made in Germany: In his interview with Viktoria, Michael Beck from Divolution proudly presents the company’s testing and targeting technology. “We provide our clients with analytics tools that profile user behavior on a website and automatically optimize a website depending on the user behavior” says the founder and CEO of the Detmold-based startup. Divolution has a unique position in the German market and has won more than 50 new clients last year, ranging from e-commerce, finance, travel and telco websites to online media and advertising companies.
Divolution’s technology can be combined with every website, infrastructure and content management making a quite high ROI: “One euro invested in our technology brings you more than five to fifty euro back” Michael points out. Depending on the client’s business model, Divolution gets commission from the revenue uplift or charges a page impression based license fee. So far the SaaS provider reached all its milestones and will start looking for potential new investors at the end of 2009 in order to can go international with their services.
Michael’s startup advice for entrepreneurs is to always observe the market: “It’s crucial to identify your USP and to develop a good sales pitch. Then set up a good sales team and focus on sales.”
Another latecomer from Red Herring 100 Europe that is worthwhile watching will be posted next Wednesday. Click here for earlier posts from Red Herring 100 Europe.
