Zed is the Number One in digital entertainment without platform boundaries and is clearly focussing on the mass market. The company offers mobile entertainment content, console and PC games as well as interactive TV shows. At the end of the year they will start their own movie called „Planet 51“. Marcel Pirlich, Zed’s Country Manager Germany, has a quite critical view of mobile entertainment: „Developers create very nice, technical solutions that require a pretty fat mobile package at the consumer side which most people don’t have. As soon as the iPhone goes mass market, we will all be happy“ says Marcel. „In the innovation life cycle, the iPhone is at the famous chasm and will soon be crossing it into the mass market.“ „At the moment, network operators have the main stake in revenue streams whereas application providers only have a little bit of it“ Marcel explains. „Revenue streams will change and the whole cake will grow a lot which is a good thing for the operators.“ Marcel’s message is to create the internet of things where you have to charge pennies instead of euros for everything. As of tomorrow, we will be posting interviews and presentations from Lift conference Marseille. Click here for all videos from Mobile Monday Berlin.