Not everybody likes to publish shopping actions, but some apparently do have fun displaying their favorite products, brands and wishlists. Social shopping service Shopotainment therefore creates your personal shopping window. The shopping platform integrates into Facebook and other social networks and allows you to see your friends’ products and the shops where they bought them. Shopotainment strives to create interaction about the likes and dislikes of costumers, as co-founders Adrian Hass and Sebastian Kurt say. Based on your profile, individual shopping recommendations are offered. As Adrian explains, Shopotainment is based on an affiliate model: „Products and brands that are shown in the network are from our affiliate partners. We are paid per transaction – either per click or per order.“ For Adrian, affiliate marketing is the way to go in times of crisis: „If you still got marketing, this is definitely the smartest way to invest your money.“ In 2009, the Shopotainment platform will be further improved to make it as stable and open as possible. To boost sales and revenue and to fight competitors like Stylight or Stylefruits, the Berlin-based startup is still looking for either a shop or marketing partner - or a partner in social networks with social shopping features within their platform. Either way, Shopotainment plans to be a central hub to publish your shopping actions. For more interviews from webinale 09, please click here.