Anybody interested in using social media in banking and financial services shouldn’t miss Darius Miranda’s presentation and the discussion following it. Although Wells Fargo with its team of 250.000 employees has been one of the first US banks to blog, they’re not saying „we’re the best at social media", "we’re doing it right" – "but we are doing it really thoughtfully and with the costumer in mind“ says Darius.
The head of internet services of Wells Fargo’s wholesale division talks about the company’s approach to B2B social media, various Wells Fargo blogs, Best Practices for costumer engagement as well as the new site „Wells Fargo Business Circle“. Some of Darius’ hints are „Engage compliance and risk management from the beginning“, „Know your audience“, „Test your social media tools in house first“, „Encourage three way conversation and be transparent“ and last but not least „Share the human side of business“.
To learn even more about Wells Fargo and its focus on costumer, please watch Viktoria’s interview with Darius Miranda from the next09 conference. All interviews from next09 can be found here.
Please also note that Tiburon-TV is media partner of the next banking conference on June 16, 2009 in Berlin.
21.03.2010 at 03:03
Darius Miranda is really over-rated and knows very little about banking in general and IT related services in general.