Bochum-based DJTUNES.com is one of the leading download platforms for electronic music worldwide and is addressing the club culture of the future. CFO Achim Illner: „We sell music content rather classical, like iTunes or Musicload and deliver high quality with 320 kbit/s DRM free. We have contracts with over 400 independent labels and about 20 aggregators for our music stock.“
Achim points out that „the vinyl market is going down at an annual rate of 20-50%, while worldwide music consumption and the digital music sector are growing every year. The leading DJs are using more and more MP3 formats.“ DJTUNES offers digital music based on a revenue share model, selling content of its label partners. With regard to the company's download model, Achim says: "It's a very solid business model. You give content and get money for it. DJs get a track in the highest quality on a legal basis.“
According to Achim, DJTUNES has lots of traffic on its website with around 70% European visitors. They will now push country sites, i.e. in Japanese language, in order to reach a broader audience. If you want to go international, Achim advises to „see where your customers are and what their demands are. When it comes to payment methods, you have to have partners who also work internationally and are able to deliver solutions for every country.“
DJTUNES just closed its second financing round and wants to grow further in 2009: „We’re in a pretty comfortable situation compared to others in this climate of crisis“ says Achim „we are watching the market and our opportunities carefully. I am convinced that there are lots of chances. “
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