Philipp Albers, Agent @ Berlin-based Zentrale Intelligenz Agentur, defines the company as „a network for freelancers of various areas. Originality is key for us - we take ideas, look at them and make something different out of it by putting them in a different context.“
One of the unique formats developed by the agency and spread all over the world is „Powerpoint Karaoke“: „Powerpoint presentations you don’t know beforehand have to be presented in front of an audience in Berlin clubs“ explains CEO Holm Friebe and adds „trying to buff one’s way through presentations is a great group development and team building tool we use in our client work.“
Zentrale Intelligenz Agentur is also picking up the symptoms of self-empowerment, self-organization and the new crafting movement by writing non-fiction books, i.e. „Marke Eigenbau“ („Brand: Self-made“). Holm says „times of economic crises are good for people to work on new ideas and to start small enterprises. Technology is democratized by low prices and there are great possibilities to market one’s product.“
Holm finds it crucial, „to keep fix costs low, since this is not the time to acquire huge budgets“ and adds „don’t let the money spoil everything!“ Whereas Philipp advices: „Focus on what you are interested in instead of focussing on what the market wants.“
More interviews from Lift09 can be found @ www.tiburon-tv.com