As pointed out in part 1 of Viktoria's interview with blueKiwi's CEO and co-founder Carlos Diaz, the company has a pretty clever subscription based business model. Carlos now talks about the importance of looking at the size if one is editing software:
„Most of the software will be provided on size tomorrow. The size model is very interesting and also quite disruptive. Companies used to buy software making an investment first, then command and pray so that there will be no errors on their software. With size this is not a problem anymore since you pay only for the users you have.“He adds that another advantage of a subscription based model is that you have all the maintenance, helpline and evolution of the product already included in the annual user fee:
„People want to start with your solution very simply and quickly and leave it when they don’t believe in it anymore.“Talking about blueKiwi’s market, Carlos points out:
„In the field of social software most of the big players like jivesoftware or Teligence are American. Within the next three years, we want to demonstrate that a European player can become a leader. We know who our competitors are and with whom we are going to be fighting.“Last but not least, Carlos’ advice for starting a company is:
„Work on your business model and keep it simple. If you can raise money today, do it. Then take the money and run!“If you want to learn more about blueKiwi Software, also watch „Carlos Diaz – blueKiwi Software: Corporate Facebook, part 1“