Silentale.com, founded by Laurent Feral-Pierssens and based in Paris, will be opening in a limited beta version starting in January. Using archival and search tools, Silentale aggregates personal conversations by e-mail, voicemail or chat and brings it to one secure place online. Since we all talk to the same people through different channels, Silentale can help us to put a thread between all conversations and provide a history of them. Laurent stresses that the information is personal, very well secured as well as not visible. No data mining will be done. Silentale’s service is subscription-based and users pay for the service they get: „Our customers value their information and they want to feel that relationship between them and us“ remarks Laurent. Silentale will be rolling out API and thereby be extended to Outlook Desktop Agent, iPhone SMS, iPhone App and Android.
Within Silentale’s preparation process of over two years, Laurent initially considered advertising, but finally decided „not to touch user data and not to put any ads.“ Silentale is backed by a very wide North-American and European group of investors that have funded successful companies before. Laurent finds it of utmost importance „to keep one’s value chain as short as possible. Be careful if you need three partners or four ways to make money“. His goal for Silentale is „to simply have a number of users“ in 2009 without being specific about it. With bouncing boards and jumping boards all over the place, Silentale tries to make its first impression everywhere at the same time, then penetrate in a marketing sense of way the markets locally. As Laurent says: „One needs to have a global approach and execute locally“.
Silentale brought back the People’s Choice Award from LeWeb08. Users can participate in its beta by going to www.silentale.com
13.01.2009 at 21:01
Laurent Feral-Pierssens – Silentale: Bouncing boards all over the place @ LeWeb08…
connaissez vous Silentale? un nouveau service pour gérer vos prises de paroles sur le net?…
29.04.2009 at 09:04
[...] Feral-Pierssens @ Plugg, March 2009 in Brussels, Belgium Learn more about Silentale by watching Viktoria’s interview with Laurent from LeWeb08! All pitches from Plugg 2009 can be found [...]