Igor Smirnoff from Newspaperdirect.com explains how traditional businesses like newspapers and magazines migrate their products successfully into the digital realm. Newspaperdirect’s online resource is called PressDisplay.com and offers more than 850 newspaper and magazine titles. Publications have been optimized so that you’ll be able to access your favorite paper using a smartphone, an iPhone, an iPod Touch or a BlackBerry device and browse it at your convenience. Besides the above mentioned devices, Igor introduces two other units with a smaller and a larger format: An E-Reader, the first foldable paper device which is also a phone and the new iRex DR1000 - a sleek and lightweight portable digital reader with a10-inch screen. Unlike the Amazon Kindle which offers only limited editions of papers, the iRex device presents full editions as they were published.
Being a technology evangelist, Igor believes „you need to be passionate about what you do and believe in it. Things that five years ago sounded outrageous are standard today. Know your stuff, know your market and opportunities and dream in a huge way!“ Last but not least Igor advices: „Attend events like Le Web. These are phantastic networking opportunities.“
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