Serial entrepreneur Mathys van Abbe now introduces his fourth start-up Toading.com , the company that funds his hobby projects like startpix, mobypicture and Spot2be. Toading is an advertising technology tool for organizations in the e-Commerce or e-Recruitment business helping them to save time and money. It enables those companies to link their website offers to online advertising campaigns, i.e. for Google and Yahoo. Toading generates ads for every specific product and service including important features like the exact price and the availability. According to Mathys van Abbe, Toading is quick to implement and reduces ad spending with 25% while increasing conversion rates of online advertising campaigns with up to 300%.
While Toadings technology development is based in Budapest, Hungary, most of Toadings clients are currently in the Netherlands, Sweden, Finland, Spain and Germany. With one or two competitors in the field, van Abbe is still very optimistic since there are lots of clients out there.
Mathys also presented his other startups to Tiburon-TV, check them at http://www.tiburon-tv.com/tag/mathys-van-abbe/.
BTW, the guy jumping through the video promoting Toading is Werner Vogels, CTO of Amazon.com.
