At the PICNIC conference, Jure Cuhalev presented zemanta a helpful tool for bloggers to enrich their articles with more content, like links to related posts, pictures or tag suggestions. It works on your backend and suggests related web material based on what you write. Learn more about zemanta by watching the following video:
The pros and cons of zemanta have been widely discussed in the blogosphere. As the discussion about zemanta is quite controvers, I decided to try it out myself, fascinated by the idea that it could make blogging even easier. My first impressions about the tool go in line with the thoughts of the other bloggers linked to above.

Here are some of my pros:
• Making tags-adding easy and getting new suggestions for possible tags.
• With a growing database would be a rich resource for additional content.
• Beeing able to easily create backlinks by personalizing the resources with feeds from do-follow-blogs.
• Can be helpful for SEO and SEM.

Here are some of my cons:
• Inserting an image is not as easy as it could be, because it goes always on the top and not to the point where you want it by pointing the cursor.
• The related links offered are mainly links to wordpress, which is completely un-useful at least for me.
• The related articles provided are quit old and mostly do not fit to the content.
• The pictures provided have to be filtered to get at least somehow useful results, but even though there is just a small number of resources.

So my impression till now: zemanta could become a very useful and powerful tool helping bloggers creating and spreading content faster - but it is not yet.

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Tags: Add new tag | blogging tool | Business | Jure Cuhalev | Search engine marketing | Search engine optimization | SEM | SEO | Zemanta